Template-Type: ReDIF-Article 1.0 Author-Name: Ivana Leitmanová Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Wage and the price of labour Abstract: The theory says that the balance on labour market is achieved through a wage. Nevertheless, the reality is more complicated. For employers, the wage (paid in money and in kind), represents two thirds of labour costs. The issue specifically concerns the low qualified workers, especially in relation to minimum wage. The minimum wage is in the Czech Republic influenced by two factors. First, by the relation between minimum wage and average age. Second, from the national economy point of view, wages and salaries are part of employees compensations, their share on GDP is decisively influenced by the rate of economic growth and rate of inflation. Keywords: wages, price of labour, labour costs, differentiation of wages Journal: Acta Universitatis Bohemiae Meridionalis Pages: 5-19 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0001_wage-and-the-price-of-labour.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/01.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:5-19 Template-Type: ReDIF-Article 1.0 Author-Name: Eva Vaněčková Author-Workplace-Name: University of South Bohemia in České Budějovice Title: The application of binary variables at a choice of the most advantageous entrepreneurial intentions Abstract: The paper deals with the mathematical modelling of some requirements that must be fulfilled at a choice of entrepreneurial intentions. The author mathematically formulates some special constraints and various types of the objective function in linear optimization models of entrepreneurial intentions with using binary variables. The improvement of the model technique by means of binary variables is illustrated by a simple concrete exam-ple. Keywords: mathematical modelling, binary variable, optimization problem, entrepreneurial intention Journal: Acta Universitatis Bohemiae Meridionalis Pages: 21-24 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0002_the-application-of-binary-variables-at-a-choice-of-the-most-advantageous-entrepreneurial-intentions.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/02.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:21-24 Template-Type: ReDIF-Article 1.0 Author-Name: Milena Dvořáková Author-Workplace-Name: Czech University of Life Sciences Prague Title: Abbreviation - a sign of language economy in foreign language specialist texts Abstract: The paper deals with one of the topical wordbuilding processes in specialist texts - abbreviation. In specia-list language is this possibility used in wider sense since in specialist language is applied the strain for clearness and derivation of terms next to the economical side of this wordbuilding process. The linguistic quality of abbre-viations with brachigraphic character, popularity of abbreviations in world languages answers the international tendencies of specialist language. The wordbuilding process is nowadays widespread in foreign langua-ge terminology. This is undoubtedly connected with a large number of multiple word terms. From the analyzed survey follows a 2,5% occurrence of abbreviations in agrarian economic texts. The research of the French agrari-an texts confirms the high frequency of multiple word terms and derivation. The greatest imbalance showed at abbreviations, where the bigger percentage is represented m popular specialist texts on the contrary to the other texts. It can depend on a whole range of subjective factors, concerning the author of the texts, to objective realities following from the character of specialist text. Keywords: abbreviation, language economy, internationalization, accuracy, derivation, agrarian economic text Journal: Acta Universitatis Bohemiae Meridionalis Pages: 25-28 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0003_abbreviation-a-sign-of-language-economy-in-foreign-language-specialist-texts.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/03.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:25-28 Template-Type: ReDIF-Article 1.0 Author-Name: Václav Stehlík Author-Workplace-Name: Czech University of Life Sciences Prague Author-Name: Marie Pourová Author-Workplace-Name: Czech University of Life Sciences Prague Title: Analysis of perception of meat in the Czech republic Abstract: Consumer behaviour models generally assume that product preferences find their basis in product attributes as perceived by consumer. These attribute perceptions, in turn, may be generated through manipulation of the physical product features or through marketing communication. By means of compositional approach of per-ceptual analysis, which uses product attributes perception we can find the underlying cognitive dimensions, i.e. words factors playing major role in consumer decision making. The contribution informs about analysis of per-ception of meat in the Czech Republic. The meat consumers exploration in the Czech Republic (CR) in 1998 was focused to perception analysing the seven type of meat by the Czech client (pork, beef, mutton, chicken, lamb, fish and turkey). During the above-mentioned study the 167 questioners of random selected meat clients in the CR was analyzed. The study says, the Czech client decision during the shopping of any type of meat is mainly influent by freshness, health aspects, the meat fatness, price and availability. The fish, chicken, turkey and lamb the Czech client is considered as convenient meat for health. An exclusive meat and really expensive is by the Czech client perceived the turkey, fish and beef. Keywords: meat, perception, product attributes, Czech Republic Journal: Acta Universitatis Bohemiae Meridionalis Pages: 29-35 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0004_analysis-of-perception-of-meat-in-the-czech-republic.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/04.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:29-35 Template-Type: ReDIF-Article 1.0 Author-Name: Ladislav Rolínek Author-Workplace-Name: University of South Bohemia in České Budějovice Author-Name: Ladislav Skořepa Author-Workplace-Name: University of South Bohemia in České Budějovice Title: The segmentation of the foodstuff market in the České Budějovice district Abstract: The segmentation of the market is a corner stone of the marketing management. The principal is the choice of the homogeneous groups of the customers. We made the research by the public inquiry between tire respondents in the České Budějovice district for the specification of the some non-price criterions of the segments. We tried to find if the respondents choose the foodstuff according the sonic principles and what is the main reason for it. 126 respondents from 140 choose the foodstuff according the some system (it is 90 %). The respondents choose the foodstuff mainly according the taste, than they prefer white meal and keep from the foodstuff containing white sugar or salt and or food from tins. The reason for this system of choice is it that the respondents try to be slim and try not to burden their organism. Keywords: segmentation, foodstuff market, choice of the foodstuff, marketing, marketing research Journal: Acta Universitatis Bohemiae Meridionalis Pages: 37-42 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0005_the-segmentation-of-the-foodstuff-market-in-the-ceske-budejovice-district.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/05.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:37-42 Template-Type: ReDIF-Article 1.0 Author-Name: Milena Dvořáková Author-Workplace-Name: Czech University of Life Sciences Prague Title: The position of specialist language in the sphere of scientific research and didactic Abstract: The characteristics of foreign language teaching orientated on specialist language are given by two aspects which determine its aims and content: specialist language teaching is orientated on future, resp. current professional needs of the students and further specialist language teaching presupposes a certain level of specialist knowledge of students, eventually their specialist competence is formed simultaneously with the acquisition of s teaching skills. The setting of a concrete teaching aim determining the content as well as organization and methods of specialist language teaching are influenced by many factors, the most important ones are being considered: specifity of the students personality, state and results of scientific knowledge of disciplines connected with didactics of foreign languages, but also the scientific field of the language taught, organizational questions of teaching. The personality of the teacher as a means of specific expression has to prove: linguistic background, social scientific background and scientific technical minimum. Keywords: internationalization, specialist competence of the teacher, linguistic background, social scientific background, scientific technical background Journal: Acta Universitatis Bohemiae Meridionalis Pages: 43-46 Volume: 2 Issue: 1 Year: 1999 File-URL: http://acta.ef.jcu.cz/artkey/aub-199901-0006_the-position-of-specialist-language-in-the-sphere-of-scientific-research-and-didactic.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/1999/01/06.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:2:y:1999:i:1:p:43-46