Template-Type: ReDIF-Article 1.0 Author-Name: Ivana Faltová Leitmanová Author-Workplace-Name: University of South Bohemia in České Budějovice Author-Name: Václav Krutina Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Regional disparities and entrepreneurship of natural persons Title: REGIONÁLNÍ ROZDÍLY A PODNIKÁNÍ FYZICKÝCH OSOB Abstract: From macroeconomics perspective entrepreneurship of natural persons can be not infrequently perceived as a marginal matter. Close-up view however shows that on the lower economical level the analysis of the physical persons entrepreneurial activities can contribute to explanation of regional disparities. The mentioned relation was examined on the basis of chosen socioeconomic characteristics of entrepreneurs - natural persons. Contribution is part of the project NAZV QI92A023. Keywords: Regional Disparities, Municipalities, Districts, Counties, Entrepreneurship of Natural persons Journal: Acta Universitatis Bohemiae Meridionalis Pages: 7-18 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.018 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.018.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.018.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0001.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:7-18 Template-Type: ReDIF-Article 1.0 Author-Name: Martina Novotná Author-Workplace-Name: University of South Bohemia in České Budějovice Author-Name: Tomáš Volek Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Dynamics of sectoral contributions to productivity development in context of business cycle Title: DYNAMIKA PŘÍNOSŮ SEKTORŮ NÁRODNÍHO HOSPODÁŘSTVÍ K VÝVOJI PRODUKTIVITY PŘI ZOHLEDNĚNÍ HOSPODÁŘSKÉHO CYKLU Abstract: The main aim of this paper is to analyse sectoral contributions to dynamics productivity and output development in context of business cycle. Used dates were Czech Republic behind years 1995-2009 (15 years). The main used indicators were labour productivity and capital productivity. The analysis has showed, that dynamics changes in growth rate of productivity has clear link to business cycle. Dynamic changes of growth rate labour and capital productivity in the context of business cycle is influence primarily by secondary sector (industry) and tertiary sector (private services). On the contrary, quaternary sector (public services) and quinary sector (developing services) have no significant relation to growth rate of productivity and business cycle. The growth rate of labour or capital productivity are not influenced by changes in structure of employment or investment. Keywords: Economic Growth, Productivity, Sectors, Business Cycle Journal: Acta Universitatis Bohemiae Meridionalis Pages: 19-28 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.019 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.019.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.019.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0002.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:19-28 Template-Type: ReDIF-Article 1.0 Author-Name: Miroslav Svatoš Author-Workplace-Name: Czech University of Life Sciences Prague Author-Name: Luboš Smutka Author-Workplace-Name: Czech University of Life Sciences Prague Title: The process of price convergence in selected EU countries Title: PROCES CENOVÉ KONVERGENCE VE VYBRANÝCH ZEMÍCH EU Abstract: The market of the EU countries represents a very specific mechanism for the working of competitive forces. Outwardly it is partially isolated from the effects of the world market by the Common Agricultural Policy and the Common Commercial Policy of the EU, but as a consequence of the free movement of goods, capital, persons and services on the Common Market of the EU countries, there is tough competition among its individual members. This article is dedicated to the processes of price convergence, with an emphasis on development within Central Europe. Analysis aimed at studying the development of price convergence within a few groups of countries in the Central European region has shown that membership in the EU has without any doubt a positive influence on the process of price convergence in individual countries. There exists nonetheless a certain degree of differences between the countries, depending especially on the country's geographical location (the southern, central and northern/Scandinavian parts of the EU) and also depending on the length of time of the participation of individual countries in the concept of the EU Common Market countries. Keywords: Market, Price, Process, Wheat, Barley, Milk, Pork Journal: Acta Universitatis Bohemiae Meridionalis Pages: 29-43 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.020 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.020.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.020.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0003.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:29-43 Template-Type: ReDIF-Article 1.0 Author-Name: Ivana Boháčková Author-Workplace-Name: Czech University of Life Sciences Prague Author-Name: Magdalena Hrabánková Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Aging of agricultural population and generation exchange in EU member states Title: STÁRNUTÍ ZEMĚDĚLSKÉ POPULACE A GENERAČNÍ VÝMĚNA V ČLENSKÝCH ZEMÍCH EU Abstract: A solution of problem of aging of agricultural population belongs to priorities of the present common agricultural policy. One of ways to tackle this problem is a support of generation exchange of owners on family farms. The following paper deals with this issue in two levels. Partly, it contains an analysis of farmer population aging, both in the "old" and the "new" EU member states, then especially in the Czech Republic. Further, it focuses on effectiveness of financial supports which are provided in connection with the generation exchange. From the analysis, pieces of knowledge resulted which could serve as a groundwork for policy of approach to the young or to starting farmers. It has still its reserves at present. Keywords: Aging of Farmers, Generation Exchange, Age Structure in Agriculture, Young Farmers, Common Agricultural Policy, Financial Supports and Their Impact Journal: Acta Universitatis Bohemiae Meridionalis Pages: 45-52 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.021 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.021.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.021.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0004.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:45-52 Template-Type: ReDIF-Article 1.0 Author-Name: Pavlína Dalíková Author-Workplace-Name: University of South Bohemia in České Budějovice Author-Name: Darja Holátová Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Social responsible activities of small and medium sized enterprises Title: SPOLEČENSKY ODPOVĚDNÉ AKTIVITY MALÝCH A STŘEDNÍCH PODNIKŮ Abstract: The article deals with corporate social responsibility in specific area of small and medium sized enterprises. Corporate social responsibility as a way of global advocated sustainable development can be characterised as an integration of not only economical aspects but also social and environmental ones to the corporate decision making. The aim of the article is to analytically describe motivate factors related with engagement to the corporate social responsibility and especially to analyse the most important social responsible activities of small and medium sized enterprises. Primary data were obtained via grant project GAJU 047/2011/S-Dalíková through the quantitative method of electronic questionnaire survey on random sample of 100 small and medium sized enterprises reside in Havlíčkův Brod district. The results show five main social responsible activities which small and medium sized enterprises should follow. Keywords: Corporate Social Responsibility, Social Responsible Activities, Small and Medium Sized Enterprises Journal: Acta Universitatis Bohemiae Meridionalis Pages: 53-60 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.022 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.022.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.022.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0005.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:53-60 Template-Type: ReDIF-Article 1.0 Author-Name: Petra Marešová Author-Workplace-Name: University of Hradec Králové Title: Analysis of sharing and dissemination of knowledge in czech organizations Title: ANALÝZA SDÍLENÍ A ŠÍŘENÍ ZNALOSTÍ V ČESKÝCH PODNICÍCH Abstract: Organizations are currently found in a situation, where the external environment is subject to fast changes. However, this means that they can survive only if they are able to continually adapt to these changes (even anticipate them). The way an enterprise prepares to be able to respond to the changes in the external environment, has essential significance. The aim is to create a system, in which staff at all levels of an organization would be involved in learning, and where learning includes both the acquisition of new knowledge and their use. The knowledge management should facilitate for all this.The aim of this paper is to introduce the research on sharing and dissemination of knowledge as a resource for decision-making in enterprises in the Czech Republic. The survey was carried out at the University of Hradec Kralove. In Total, 678 organizations operating in the Czech Republic across all sectors were contacted, with a focus on small and medium enterprises. 251 completed questionnaires were obtained.As revealed from the results of the survey, Czech enterprises perceive knowledge management as an important means for increasing competitiveness. For its systematic application in business practice, however, there are still some steps missing. Keywords: Knowledge, Knowledge Management, Enterprise, Questionnaire Journal: Acta Universitatis Bohemiae Meridionalis Pages: 61-69 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.023 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.023.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.023.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0006.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:61-69 Template-Type: ReDIF-Article 1.0 Author-Name: Ladislav Skořepa Author-Workplace-Name: University of South Bohemia in České Budějovice Author-Name: Kamil Pícha Author-Workplace-Name: University of South Bohemia in České Budějovice Title: Preferences for regional brands of food products Title: PREFERENCE REGIONÁLNÍCH ZNAČEK POTRAVIN Abstract: The article deals with results of several marketing surveys related to the promotion of Czech products in the regional food market as well as to the consumers' awareness of regional brands. An important part of consumers prefers regional food and food products, is interested in their ingredients and their health impact. Food quality and safety and support to regional producers become important factors in consumers' decision-making. The article summarizes results of particular surveys done in the years 2003-2010 exploring consumer preferences in the regional food market as well as promotion opportunities of these products in the market. Results of presented surveys show an increasing consumers' preference for regional products and the feel of better quality linked with local and regional products. Keywords: Regional Brand, Preferences for the Czech Food and Food Products Journal: Acta Universitatis Bohemiae Meridionalis Pages: 71-78 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.024 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.024.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.024.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0007.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:71-78 Template-Type: ReDIF-Article 1.0 Author-Name: Michaela Antoušková Author-Workplace-Name: Czech University of Life Sciences Prague Author-Name: Jana Mikulec Author-Workplace-Name: Czech University of Life Sciences Prague Title: Perception of tourism impacts on its surrounding - Southern Bohemia Title: VNÍMÁNÍ DOPADŮ CESTOVNÍHO RUCHU NA OKOLNÍ PROSTŘEDÍ - JIŽNÍ ČECHY Abstract: Evaluation and monitoring of tourism impacts is crucial for sustainable development. The article deals with the perception of tourism on its surrounding. It evaluates the impacts of tourism in the South of Bohemia (NUTS III region). The evaluation is focused on perception of positive impacts (e.g. incomes, increase in recreation capacities) and negative impacts (e.g. wastes, noisiness, criminality). The perception of impacts on natural and human made environment is also monitored. Finally the life cycle of destination is derived. To evaluate the impacts of tourism on its surrounding the primary research was conducted and the heads or responsible persons in south bohemian authorities were asked. Pieces of knowledge introduced in this paper resulted from solution of an institutional research intention MSM 6046070906 "Economics of resources of Czech agriculture and their efficient use in frame of multifunctional agri-food systems". Keywords: Tourism, Sustainable Development, Southern Bohemia, Perception of Impacts Journal: Acta Universitatis Bohemiae Meridionalis Pages: 79-88 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.025 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.025.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.025.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0008.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:79-88 Template-Type: ReDIF-Article 1.0 Author-Name: Aleksandr Michelson Author-Workplace-Name: Tallinn University of Technology Title: Marketing medieval heritage - spatial consumption Abstract: The paper discusses the notion of destination marketing of the heritage area. The aim of this paper is to identify how representations of space of the urban landscape with heritage value are used to construct symbolic capital that is applied in city branding in the international tourism market. The paper investigates the possibilities to increase the spatial qualities of urban architectural environment in the case of Tallinn Old Town, Estonia. A combined approach of methods and different data sources are used: text analysis of tourism and travel guide books, maps and touristic routes, and the analysis of notes from immediate observation. The research found that there is no conceptual approach to enable for visitors to consume the medieval urban heritage in its total package. On the basis of the research results the development of an appropriate conceptual approach in marketing of most important architectural assets to the users in its unity and integrity is important theoretical consideration. The implication for city managers and marketers is that it is necessary to provide tourists, as well citizens with information concerning the practices of consuming the medieval architectural environment that should be reflected in information sources considered for tourists. Keywords: destination marketing, urban heritage, medieval architecture, spatial consumption, Tallinn Journal: Acta Universitatis Bohemiae Meridionalis Pages: 89-94 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.026 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.026.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.026.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0009.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:89-94 Template-Type: ReDIF-Article 1.0 Author-Name: Michaela Jánská Author-Workplace-Name: Jan Evangelista Purkyně University in Ústí nad Labem Title: Marketing communication in the field of musical events Title: MARKETINGOVÁ KOMUNIKACE V OBLASTI HUDEBNÍCH AKCÍ Abstract: Culture, where also the promotion of popular music belongs, is a part of the market. This article deals with the use of marketing communication in the field of musical events, especially of folk and country music. The article also points out that the results of effective marketing in culture should not only focus on the drawing of customers but also on building and maintaining the relationship with them. This fact is also confirmed by a survey, which was interested in the increase of audience interest especially of the young people. The survey showed that the given genre is not typical for modern youth. The festival organizers should take into account their life-styles and adapt to it by the means of traditional or new elements of communicational mix, when trying to make an impression on the new public. Keywords: Cultural and Art Marketing, Popular Music, Popular Music Marketing Journal: Acta Universitatis Bohemiae Meridionalis Pages: 95-103 Volume: 14 Issue: 2 Year: 2011 DOI: 10.32725/acta.2011.027 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.027.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2011.027.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-201102-0010.txt Handle: RePEc:boh:actaub:v:14:y:2011:i:2:p:95-103