Template-Type: ReDIF-Article 1.0 Author-Name: Siddharth Sahu Author-Workplace-Name: Business Risk Analyst, Security Loss Prevention, Amazon India Author-Name: Anchal Gupta Author-Workplace-Name: Apeejay School of Management, Dwarka, Delhi Title: Analysis of barriers for implementation of Industry 4.0 in Indian SMEs Abstract: The purpose of this study is to understand the various barriers faced by the Indian SMEs, in integrating the modern technology of Industry 4.0. From vast literature review, a list of challenges has been identified in various fields of SMEs like, smart production, logistics, sustainable supply chain etc. After interviewing with industry experts and conducting a survey, the inputs for barriers were identified and ranked using ISM for understanding the criticality and contextual relationship among them. While many SMEs are trying to cope up with the emerging technology, most SMEs in India lack the basic operational ability in terms of IT technology, real time monitoring of the processes, inter-connectivity of different domains of supply chain along with other challenges. Overcoming these challenges is very crucial for Indian SMEs, in moving towards the I4.0. Businesses improve their future plans by considering these challenges and devising a strategy to overcome it. Also, the dependability of different barriers on each other, which is quantified using MICMAC analysis, is a step forward in understanding these barriers better. Keywords: Indian SME, Industry 4.0, barriers, Interpretive Structural Modelling, MICMAC analysis Journal: Acta Universitatis Bohemiae Meridionalis Pages: 1-14 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.009 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.009.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.009.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0001.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:1-14 Template-Type: ReDIF-Article 1.0 Author-Name: Asmat Ara Shaikh Author-Workplace-Name: Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai Author-Name: Amir Nasir Patel Author-Workplace-Name: Wishup Author-Name: M. Z. Shaikh Author-Workplace-Name: Shri Vile Parle Kelvani Mandal's, Shri Bhagubhai Mafatlal Polytechnic, (Govt. Aided Autonomous Institute), Mumbai Author-Name: C. R. Chavan Author-Workplace-Name: Jamnalal Bajaj Institute of Management Studies, Dept. of Mumbai University Title: SLRA: Challenges faced by SMEs in the adoption of E-commerce and sustainability in Industry 4.0. Abstract: The ultimate goal of this article is to delve into and identify the key elements that influence e-business implementation in both "ERP-enabled and non-ERP-enabled" businesses. To comprehensively examine the factors that drive e-business acceptance and to fully articulate the significant intrinsic abilities and traits required to effortlessly convert the organization from brick-and-mortar to click-and-mortar through e-commerce. As the world moves toward technology 5.0, SMEs are unable to thrive in "I-4.0." The COVID-19 epidemic has undoubtedly proven to the world the value of sustainable technology in empowering distant employees.And a very few relative handfuls of literature review-based research have tested the ideas of the "Technology-Organisation-Environment (TOE) framework, Diffusion of Innovation (DOI) theory, and Resource-Based View (RBV) theory", in combination. Furthermore, the comparative study contributes by proposing the profound significance of E-commerce as a mediator variable amongst essential TOE, DOI, and RBV characteristics and company success. The successful adoption and effective use of e-commerce are critical to progressively increasing potential productivity in the digital age. This exploratory research has successful applicability since it employs the "TOE, DOI, and RBV theories" that are appropriate for the implementation of E-commerce and, as a result, contribute to enhancing the efficiency of Indian small and medium companies. Classification-JEL: M15,M21,M31 Keywords: SME's, E-commerce adoption challenges, Industry 4.0, Sustainability Journal: Acta Universitatis Bohemiae Meridionalis Pages: 15-38 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.010 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.010.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.010.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0002.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:15-38 Template-Type: ReDIF-Article 1.0 Author-Name: Purvi Pujari Author-Workplace-Name: Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai (Mumbai University) Author-Name: Anuj Kumar Author-Workplace-Name: Apeejay School of Management, New Delhi Author-Name: Srilalitha Sagi Author-Workplace-Name: Head of the department (International Business), GITAM Institute of Management, GITAM University, Visakhapatnam, Andhra Pradesh, India Author-Name: Sachin Napate Author-Workplace-Name: Patil B-School, Pune, India Title: A study of Economic complexity of Indian Exports Vis-à-vis China: A Review Paper based on Atlas of Economic Complexity theory Abstract: As the world tries to grapple with the aftermath of the COVID-19 pandemic, there are concerns about the revivals of economies across the globe. The world is also trying to make sense of global restructuring trade, which is expected in the post-COVID-19 world. This paper attempts to analyze the emerging trade scenario between India and China. Atlas of Economic Complexity theory (ACE) by Ricardo Hausmann, Cesar A. Hidalgo has been taken as a base for this research. This study propagates that the countries with products that require more know-how have more potential to grow. Taking the Atlas map giving details of Indian exports as a base, the researchers have compared the data from the last two years. The purpose is to identify whether the complexity of Indian exports is increasing or not. A particular case study has been done on Indian exports to China. There has been little progress in this field as India is exporting more complex products slightly to China. There is an urgent need to formulate a strategy to enhance the complexity of Indian exports. The policymakers need to give impetus to the industries which have a cross-cultural demand in China and leverage this opportunity. This will open the path for consolidating India's position in the global trade as well as improving its strategic position vis-a-vis China. Classification-JEL: F1,F14 Keywords: Atlas of Economic Complexity (ACE), Product Complexity Index, Exports, India, China, trade JEL Codes: F1, F4 Journal: Acta Universitatis Bohemiae Meridionalis Pages: 39-56 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.011 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.011.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.011.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0003.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:39-56 Template-Type: ReDIF-Article 1.0 Author-Name: Divya Jain Author-Workplace-Name: Manav Rachna International Institute of Research and Studies, Faridabad Author-Name: Meghna Chhabra Author-Workplace-Name: Manav Rachna International Institute of Research and Studies, Faridabad Title: A Bibliometric Mapping of Utilization of Google Trends for Examining Stock Market Dynamics Abstract: In the last two decades, research into the use of the internet to evaluate investor interest in stock markets has exploded, fueled by a surge in interest and publishing by academic experts. The current research examines the academic literature on the role of internet web search-based inquiries in investors' investing decisions. The study emphasizes the present state-of-the-art and reveals significant gaps in the available literature on investor attention using bibliometric approaches. The study obtained research publications from the Scopus database using keyword and reference searching methods. Specifically, the study focuses on citation analysis, keyword analysis, co-authorship and bibliographic coupling to comprehensively reveal and analyze the publication contribution of the utility of google trends in the stock market activity. The work reveals prolific authors, most contributing documents, most productive countries, predominant domains and utility of google trends the for purpose of forecasting and predicting. Classification-JEL: C15,C32,G12,P28 Keywords: Bibliometric, Google Trends, Investor Attention, Stock Market Returns, VOS Viewer Journal: Acta Universitatis Bohemiae Meridionalis Pages: 57-76 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.012 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.012.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.012.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0004.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:57-76 Template-Type: ReDIF-Article 1.0 Author-Name: Atharva Dange Author-Workplace-Name: School of Business and Management, Christ Deemed-to-be University Bangalore, Karnataka India Author-Name: Kavitha R Gowda Author-Workplace-Name: School of Business and Management, Christ Deemed-to-be University Bangalore, Karnataka India Author-Name: V R Srinidhi Author-Workplace-Name: School of Business and Management, Christ Deemed-to-be University Bangalore, Karnataka India Author-Name: D. Halaswamy Author-Workplace-Name: School of Business and Management, Christ Deemed-to-be University Bangalore, Karnataka India Title: Analysing the Attitude of Social Media Users towards Ephemeral Marketing as a Digital Marketing Tool Abstract: In the twenty-first century, the rise of social media and social networking websites dramatically altered the communication environment. Web 2.0 social media is an effective tool for locating and targeting customers, engaging them with companies, and leaving a lasting impression on their minds. According to the findings, marketing and campaigning professionals have used Ephemeral content to build relationships with trendy communities, engage customers, increase sales, communicate offers and limited-time deals, and stay connected with a large audience by monetising "moment marketing" at times. Finally, this study reveals that users' goals increase gratification and improve engagement with ephemeral information on social media. It also suggests that the desire for closure can mitigate the impact of gratification on ephemeral content engagement. The Fear of Missing Out, as well as additional features such as an individual's interests and the immediacy of action taking in that precise time, are the most significant elements that keep the audience hooked on such Ephemeral Content. Ephemeral Content is on the rise, and it's a great way for companies to cash in on platform capabilities in a new and creative way. Classification-JEL: M31,M37,M39 Keywords: Digital Marketing, Social media Marketing, Ephemeral Marketing, Management Journal: Acta Universitatis Bohemiae Meridionalis Pages: 77-94 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.013 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.013.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.013.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0005.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:77-94 Template-Type: ReDIF-Article 1.0 Author-Name: A. Akhileshwari Author-Workplace-Name: KL Business School, KLEF, Vaddeswaram, Guntur, Andhra Pradesh Author-Name: B. Kishore Babu Author-Workplace-Name: KL Business School, KLEF, Vaddeswaram, Guntur, Andhra Pradesh Author-Name: Rachana Saxena Author-Workplace-Name: Management Department, Jain University, Bangalore, Karnataka Title: Forecasting of Net Asset Value of selected Environmental, Social and Governance (ESG) Mutual Funds in India using ARIMA Model Abstract: After corporate governance and corporate social responsibility, ESG practises are the watchword in the Indian corporate environment. ESG is a far wider phrase than corporate governance and corporate social responsibility, as it encompasses a company's environmental, societal and corporate governance policies. ESG are the three pillars of performance that may be used to assess a company's influence on society and environmental sustainability. During the pandemic, these ESG-rated firms grew incredibly popular among investment portfolios. The investor's behaviour in these sustainable investments is also driven by the reputational benefits and a larger risk-reward ratio. It also assists investors in better understanding a firm and gaining insights into how it behaves, reacts, and evolves in response to numerous ESG aspects. Companies who do not adopt sustainable business strategies may find it difficult to raise both stock and loans in the future years. ESG compliance is required for every organisation that is operating well now and hopes to continue to do so in the future. Globally, there are over 3,300 ESG funds, which have quadrupled in the previous decade. This article studies about the sustainability rating, various ESG Mutual Funds in India, forecast the NAV of the ESG mutual funds using ARIMA. Classification-JEL: C53,G11 Keywords: Environmental, Social and Governance (ESG), India, Net Asset Value (NAV), forecast, ARIMA Journal: Acta Universitatis Bohemiae Meridionalis Pages: 95-106 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.014 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.014.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.014.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0006.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:95-106 Template-Type: ReDIF-Article 1.0 Author-Name: Priyanka Chadha Author-Workplace-Name: Research Scholar, School of Commerce & Management Studies, Central University of Himachal Pradesh, Dharmshala Author-Name: Etinder Pal Singh Author-Workplace-Name: Apeejay School of Management, Delhi Author-Name: Babita Yadav Author-Workplace-Name: Department of Business Management, Doctor Harisingh Gour V.V, Sagar (A Central University) Author-Name: Raghavan Srinivasan Author-Workplace-Name: Research Scholar (AIMA-AMU) and Visiting Professor Title: Social Media Marketing Channels and Communication: COVID-19 Pandemic Perspective Abstract: This study is relevant because it provides a better viewpoint on the adaptability of social media marketing channels during the COVID-19 pandemic. This study describes how during the pandemic, social media marketing channels help the businesses and service sector to reach their target audience. How the nature of social media marketing changed and usage of that changed nature in the profile and successful marketing channels. The methodology followed in this research paper is based on a literature review and insights from other secondary resources for the increase in usage of social media tools during COVID-19. Small cases have also been used to highlight the usage of social media in the education industry. The findings of this study suggest that the usage of social media tools turned to be more formal during COVID-19, and it helped all the industries in establishing good communication. It is true that the overall use of social media tools has increased during COVID-19. Classification-JEL: M00,M3 Keywords: Social media tools, Communication, COVID-19, Technology, Management, Marketing Journal: Acta Universitatis Bohemiae Meridionalis Pages: 107-118 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.015 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.015.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.015.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0007.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:107-118 Template-Type: ReDIF-Article 1.0 Author-Name: Shafique Ahmed Author-Workplace-Name: School of Management, Swami Vivekananda University, Barrackpore, West Bengal, India Author-Name: Samiran Sur Author-Workplace-Name: School of Management, Swami Vivekananda University, Barrackpore, West Bengal, India Author-Name: Silky Vigg Kushwah Author-Workplace-Name: School of Management, Swami Vivekananda University, Barrackpore, West Bengal, India Title: Indian Rural MSMEs and their perception towards innovation and creativity in uplifting their business Abstract: The modern world is inclined towards the comfort of digitalization through creative ideas and innovation. Interest in modern living and a tech-savvy lifestyle has made innovation the most important parameter for business. With the increase in business competition and from global competitors, low-cost innovative products are taking the center stage. Also, uncertain financial or natural interruptions are forcing the company to adapt to better means of producing products or providing services for their survival. Recent tension with India's biggest importer and the government's push for 'vocal for local' initiatives have made innovation a compulsory aspect to be better or at par with the importing country's product and pricing to cater to the growing demand of the domestic consumers. The study is focused on the backbone of India's economy i.e., MSMEs. Rural MSMEs are far behind their urban counterparts in the adoption of innovation in their business. The study was conducted using the responses of 223 rural MSMEs in India. IBM SPSS and AMOS were used to know the factors behind the MSMEs' adoption of innovation. The study will help the government, scholars, academicians, and institutions providing support for business innovation to chalk out a better process to cater to the needs of these MSMEs in understanding and implementing innovation in their business. Classification-JEL: M13,M15,O31,O33 Keywords: Innovation, Creativity, MSME, Rural Business, Small Business, Entrepreneurship Journal: Acta Universitatis Bohemiae Meridionalis Pages: 119-134 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.016 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.016.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.016.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0008.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:119-134 Template-Type: ReDIF-Article 1.0 Author-Name: Asmat Ara Shaikh Author-Workplace-Name: Bharati Vidyapeeth's Institute of Management Studies and Research, Navi Mumbai Author-Name: Nadeem Merchantvali Author-Workplace-Name: Allana Institute of Management Studies, CST, Mumbai Author-Name: M. Z. Shaikh Author-Workplace-Name: Shri Vile Parle Kelvani Mandal's, Shri Bhagubhai Mafatlal Polytechnic, Mumbai Author-Name: C. R. Chavan Author-Workplace-Name: Jamnalal Bajaj Institute of Management Studies, Dept. of Mumbai University Title: Building Online Shopping Model for Sustainability of E-Commerce Industry through Empirical Study Abstract: Online shopping has more or less made heavy inroads in today's retail trade across the world. Companies like Amazon are out to render brick and mortar establishments obsolete. Even after its' strong presence in the country, Indian sites like Flipkart, Myntra, Ajio, and Snapdeal, among others, are also doing extremely well. A deeper study has been undertaken by the authors to study the real driving variables in online shopping and their relationship to demographic and other variables. The following variables have been taken for Model building. The importance is given to website features and their relationship to respondents' other internet activities like engaging with their Facebook society, Gaming on the net, using the net for e-learning, etc is a necessary dimension that has been studied in this paper. Also, the relationship to the demographic variables of the respondents is equally important for designing an enticing website for digital marketing. Classification-JEL: L1,M1,M31 Keywords: Online Shopping, Model building, Sustainability, E-commerce, Management Journal: Acta Universitatis Bohemiae Meridionalis Pages: 135-162 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.017 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.017.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.017.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0009.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:135-162 Template-Type: ReDIF-Article 1.0 Author-Name: Gautam S. Bapat Author-Workplace-Name: Vishwanath Karad, MIT World Peace University, Pune, India Author-Name: Nishu Ayedee Author-Workplace-Name: Marketing & Promotions, Kingdom of Dreams, Sector 29, Gurgaon, India Author-Name: Ravikumar M. Chitnis Author-Workplace-Name: MIT World Peace University, Pune, India Title: The Influence of Web Adverts on Student Decision-Making Process for University Enrollments Abstract: Universities across the world became digital because of this epidemic. One of the areas that went nearly entirely digital was the annual process of student enrolling. During this period, all the old methods of web advertising were put to the test. In this case, the researcher was compelled to analyze the aspects that were significant to students' enrollment decisions based on his field experience. Experimental research was done to examine the impact web ads have on pupils and parents. The goal of this study was to find admissions for the academic year 2020-21 in India. The poll included close to a thousand students who were recently admitted to the university. The results of the study revealed that web advertisements had a detrimental impact on pupils of all ages, while they had an equal impact on rural and urban candidates. Furthermore, the candidate's family history had little bearing on the impact of web advertisements. Classification-JEL: M15,M30,M31,M37 Keywords: University Enrollments, Web Adverts, Pandemic, India, Digital Marketing Journal: Acta Universitatis Bohemiae Meridionalis Pages: 163-176 Volume: 24 Issue: 3 Year: 2021 DOI: 10.32725/acta.2021.018 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.018.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2021.018.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202103-0010.txt Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:163-176 Template-Type: ReDIF-Article 1.0 Author-Name: Anuj Kumar Author-Workplace-Name: Assistant Professor, Apeejay School of Management, Delhi, India Author-Name: Nimit Gupta Author-Workplace-Name: Professor, School of Management, The North Cap University, Gurugram, India Author-Name: Raghavan Srinivasan Author-Workplace-Name: All India Management Association/ Aligarh Muslim University (Doctoral Scholar) Title: Information on special issue 3, Vol. 24/2021 Journal: Acta Universitatis Bohemiae Meridionalis Pages: i Volume: 24 Issue: 3 Year: 2021 File-URL: http://acta.ef.jcu.cz/artkey/aub-202103-0011_information-on-special-issue-3-vol-24-2021.php File-Format: text/html Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:i Template-Type: ReDIF-Article 1.0 Author-Name: Anuj Kumar Author-Name: Hayri Uygun Author-Name: Rashmi Gujrati Title: Information to the conference - Embracing Transformation : Innovation & Creation Journal: Acta Universitatis Bohemiae Meridionalis Pages: iii Volume: 24 Issue: 3 Year: 2021 File-URL: http://acta.ef.jcu.cz/artkey/aub-202103-0012_information-to-the-conference-embracing-transformation-innovation-amp-creation.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/2021/03/12.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:iii Template-Type: ReDIF-Article 1.0 Author-Name: Anuj Kumar Author-Workplace-Name: Apeejay School of Management, Delhi, India Author-Name: Hayri Uygun Author-Workplace-Name: Recep Tayyip Erdogan University, Turkey Author-Name: Rashmi Gujrati Author-Workplace-Name: Campus Director, KC Group of Institutions, India Title: Information on special issue 2, Vol. 25/2022 Abstract: Businesses and organisations cannot thrive or expand without the contributions of creative thinkers and risk takers. It's a major consideration that aids established businesses and universities in anticipating new challenges and rivalry. As a matter of course, businesses and organisations will fail if they fail to adapt quickly enough to the rapid market shifts. Journal: Acta Universitatis Bohemiae Meridionalis Pages: ii Volume: 24 Issue: 3 Year: 2021 File-URL: http://acta.ef.jcu.cz/artkey/aub-202103-0013_information-on-special-issue-2-vol-25-2022.php File-Format: text/html File-URL: http://acta.ef.jcu.cz/pdfs/aub/2021/03/13.pdf File-Format: Application/pdf Handle: RePEc:boh:actaub:v:24:y:2021:i:3:p:ii