Template-Type: ReDIF-Article 1.0 Author-Name: Manjeet Singh Author-Workplace-Name: Department of Tourism and Travel Management, Central University of Jammu, Jammu (India) Author-Name: Surinder Singh Author-Workplace-Name: Lovely Professional University, Phagwara, Punjab (India) Author-Name: Ranjeet Kumar Raman Author-Workplace-Name: Department of Tourism and Travel Management, Central University of Jammu, Jammu (India) Author-Name: Rahul Thakur Author-Workplace-Name: Department of Tourism and Travel Management, Central University of Jammu, Jammu (India) Author-Name: Inder Puneet Johar Author-Workplace-Name: Dept of TTM, University of Ladakh, Leh (India) Author-Name: Parambir Singh Author-Workplace-Name: Chitkara School of Hospitality, Chitkara University, Punjab (India) Title: Exploring Dimensions of Financial Inclusion from Stakeholders' Perspectives: Evidence from Rural Areas of Jammu District Abstract: Reserve Bank of India devised initiatives to provide affordable and easy financial services to not only the privileged ones but also to the ignored and neglected sections of our society. Regardless of their personal net worth or the size of their organization, all individuals and organizations should be able to access and afford financial products and services according to the determinants of financial inclusion. Financial penetration is a relative small term which is used to represent the share of one credit agency relative to that of others in the credit market. In other words we can say that financial penetration is expressed in terms of loans availed by the household from different sources of credit institutions and non-institutional financial sources. As the union territory of Jammu and Kashmir comprises of different topographic and demographic regions, which include the plains, mountainous and snow-bound areas, the financial facilities are not evenly distributed all over the geographical areas of the union territory of Jammu and Kashmir. This study is confined to territorial areas of district Jammu. Many isolated villages struggle to meet their basic financial demands as a result of the lack of banking facilities. Following this scenario, to ascertain financial inclusion level of the region, a study was done using three different perspectives, including credit penetration, deposit penetration and branch penetration in remote regions of all blocks of district Jammu in the UT of Jammu and Kashmir. Keywords: Banking, Branch Penetration, Business Correspondents, Credit Penetration, Deposit Penetration, Financial Inclusion Journal: Acta Universitatis Bohemiae Meridionalis Pages: 1-15 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.004 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.004.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.004.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0001.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:1-15 Template-Type: ReDIF-Article 1.0 Author-Name: S. Usha Author-Workplace-Name: School of Management, Hindustan Institute of Technology and Science, Chennai Author-Name: Alex Eleesha Author-Workplace-Name: Business administration, Department of Management studies, Women's Christian College, Chennai Title: A Mixed Method Approach to Understand "Engage to Be Engaged" Engaging Peers with Story Telling Nurtures an Engaged Employee Abstract: Business success stories are a new and upcoming strategy in the corporate world andovertime have been found to be highly beneficial to both companies and employees alike. The research study aims to analyze the extent to which successful business stories have a positive and progressive influence on employee motivation and engagement. The objective to understand the positive effect of sharing business stories on the story sharer. The methodology adopted is thematic content analysis and factor analysis. The major findings are that although story telling has been used as a knowledge sharing tool it has a remarkable effect on the sharer. As much as the employee who shares successful business stories engages the audience, the employee himself feels a sense of satisfaction resulting in improved morale and encouragement to be a part of an engaged community. Keywords: storytelling, motivation, employee engagement, success stories Journal: Acta Universitatis Bohemiae Meridionalis Pages: 16-26 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.005 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.005.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.005.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0002.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:16-26 Template-Type: ReDIF-Article 1.0 Author-Name: Chhaya Wadhwa Author-Workplace-Name: Apeejay School of Management Author-Name: Anoop Pandey Author-Workplace-Name: HNB Garhwal University Author-Name: Ravindra R Kaikini Author-Workplace-Name: Sahyadri College of Engineering and Management Author-Name: Varun Elvis Massey Author-Workplace-Name: St. John's College, Agra Title: A Perspective on Online Education and the Role of Technology in the Higher Education Segment Abstract: In this article, the authors have discussed how the COVID-19 pandemic created challenges for the higher education segment in India. In actuality, the challenges are for both school education and higher education, but this study focuses on higher education. The study discusses the role of technology in COVID-19 and how technology helped maintain the tempo and pace of educational institutes. The authors have also compared both online and offline education, and the student's perception about the effectiveness of online education. Although the offline mode of education is still more effective, the online education mode helped the education sector achieve sustainability. However, further actions need to be taken to improve the online way of teaching. Keywords: Online Education, Higher Education, Sustainability, Technology Journal: Acta Universitatis Bohemiae Meridionalis Pages: 27-42 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.006 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.006.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.006.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0003.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:27-42 Template-Type: ReDIF-Article 1.0 Author-Name: Jayasri Indiran Author-Workplace-Name: Rajagiri College of Social Sciences, Rajagiri Valley Road, Cochin Title: Academic Governance: Insights and the Way Forward Abstract: Academic Governance is a concept of managerial, social, and legal significance. This paper tries to understand the reasons behind the selected malpractices in either the managerial/academic areas or functions of educational institutions. It would help to understand the regulatory mechanisms in academia and their roles in the process and execution of the teaching and learning process. It would help the educationists and activists to come up with areas needing revision and reformation in the academic world. It tries to find the causes/factors leading to certain types of governance issues in academia based on three theories such as governance without government, the new public management/governance, and the network governance theories. It tries to bring out the recent insights as reported articles on the subject from open sources and scholarly publications. Content Analysis using PRISMA Protocol is the research design used in writing the results and discussions. Most of the failure reasons/causes are due to the failures of privatization, and network governance failures. Thus this paper would serve the consolidation of where and why such lapses happen and how to curb them. Keywords: Academic governance, content analysis, PRISMA, teaching-learning process, governance theories Journal: Acta Universitatis Bohemiae Meridionalis Pages: 43-51 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.007 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.007.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.007.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0004.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:43-51 Template-Type: ReDIF-Article 1.0 Author-Name: Priyanka Chadha Author-Workplace-Name: Department of HPKVBS, SCMS, Central University of Himachal Pradesh, Dharamshala, H.P. Author-Name: Nisha Devi Author-Workplace-Name: Department of HPKVBS, SCMS, Central University of Himachal Pradesh, Dharamshala, H.P. Author-Name: Gitanjali Upadhaya Author-Workplace-Name: Department of HPKVBS, SCMS, Central University of Himachal Pradesh, Dharamshala, H.P. Title: Finding the linkage between Entrepreneurial Competencies and Entrepreneurial Intention of Students': An Attestation from Kashmir, North India Abstract: The focus of every developing nation is to make their people self-reliant by adopting entrepreneurship. In developed economies, much research has already been done to study the interplay between entrepreneurial competencies and entrepreneurial intention of students. According to a report published in 2021 by the Ministry of External Affairs, Government of India, the total population of India is 1.3 billion which is second-most in the world. But the positive sign is that the average age of the Indian population is 29 years which shows that India has the youngest population globally. This population will create a "demographic dividend" in the long run. Hence, this is the right time to infuse the spirit of entrepreneurship into the young blood. Therefore, the current study is an attempt to empirically scrutinize the role played by entrepreneurial competencies in the infusion of entrepreneurial intention among students. In the present study, a cross-sectional research design has been used. The sample for the study was management students. Data has been collected through web questionnaires. 193 filled questionnaires were found suitable for the informationcollection and to analyze the data structural equation modeling has been used. Findings of the study have depicted that opportunity competency, relationship competency, risk-taking competency, and strategic competency have significantly contributed to the students' entrepreneurial intention. Whereas other competencies like conceptual competency, learning competency, and organizing competency did not show any significant contribution to the entrepreneurial intention of students. Keywords: Entrepreneurship, Entrepreneurial competencies, Entrepreneurial intention Journal: Acta Universitatis Bohemiae Meridionalis Pages: 52-66 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.008 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.008.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.008.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0005.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:52-66 Template-Type: ReDIF-Article 1.0 Author-Name: Ruma Pal Author-Workplace-Name: IndukakaIpcowala Institute of Management, Charusat University Author-Name: Pulkit Trivedi Author-Workplace-Name: Graduate School of Management Studies, Gujarat Technological University Title: Perception of Consumers Towards Online Buying During COVID-19 Pandemic Era Abstract: Because of COVID-19, 2020 will be recognised as a year that had a profound effect on all aspects of human life. The economy will never be the same as it was prior to the implementation of COVID - 19. From the 23rd of March, our country was placed under complete lockdown. Nearly all services and production facilities were shut down on March 23rd, the first day of the lockdown. There has been surge in online shopping complications, which may be dangerous. Customers will be encouraged to shop online, taking advantage of the conveniences that come with it. Consumers are shifting their purchasing habits from traditional to online shopping, as well as where and how they shop. It boosted the amount of money spent on purchasing through websites and mobile applications. The growing threat of the corona virus is causing customers to avoid public locations, which is increasing their interest in doing their shopping through the internet. Now is the time for e-commerce companies to improve their rules in order to fulfil the changing expectations of consumers. As a result, in order to provide the best possible service to our customers, we must evaluate the impact of this epidemic on their online purchase habits. The second objective of this paper is to assess the effect of Covid-19 on the sales of chosen Indian FMCG companies. A total of 1000 consumers situated in Gujarat have been targeted for this study, with secondary data analysis conducted on the HUL and Dabur Limited enterprises. There is no correlation between consumers' perception of online shopping during the pandemic time (Covid 19) and their demographic profile, and there is no statistically significant difference in sales before and after the pandemic, implying that there was no effect of the Covid-19 pandemic on sales of the selected companies prior to and following this outbreak. Classification-JEL: M30,M31,M37 Keywords: Covid-19, Sales, Consumers, Online Shopping Journal: Acta Universitatis Bohemiae Meridionalis Pages: 67-79 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.009 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.009.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.009.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0006.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:67-79 Template-Type: ReDIF-Article 1.0 Author-Name: Sanjay Manocha Author-Workplace-Name: Bharati Vidyapeeth, Institute of Management and Research, New Delhi, India Author-Name: Purvi Pujari Author-Workplace-Name: Bharati Vidyapeeth, Institute of Management Studies and Research, Navi Mumbai, India Author-Name: A. Katheeja Naseeha Author-Workplace-Name: Bharati Vidyapeeth, Institute of Management and Research, New Delhi, India Title: Disruptive Technologies transforming lives with reference to COVID 19 Online Education: A Review Paper Abstract: The wave of innovation and logical progression continues unabated and on multiple fronts. Almost every breakthrough is lauded as a step forward, and the list of "next great things" continues to increase. Nonetheless, a few innovations have the potential to completely transform the situation, altering how people live and work, reshaping value pools, and creating entirely new products and services. The present Coronavirus pandemic is unexpectedly and drastically changing how individuals work, live, and communicate on an overall scale. The educational system is undergoing rapid transformations. The instructive framework is going through quick changes. These powerful moves can be deciphered according to the point of view of the problematic development hypothesis, which expresses that past associations were taken out from their areas because of their laziness in embracing innovation. Gigantic open internet-based courses (MOOCs), which were as of late presented, are considered as an incredible innovative power changing the instruction climate. The role of "disruptive" novel technology in higher education is examined in this research. These intriguing innovations, according to Disruptive Innovation theory given by Christensen's, are not expressly meant to improve advanced education learning and instruction, but they do have instructive potential. The motivation behind this review is to exhibit how advanced education foundations are going through key adjustments because of the need to digitize education and preparing exercises. The conversation and end unite central issues that can be utilized to the digitalization of education in the near future. Key Keywords: Disruptive Innovation, Online education, COVID 19, MOOC Journal: Acta Universitatis Bohemiae Meridionalis Pages: 80-90 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.010 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.010.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.010.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0007.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:80-90 Template-Type: ReDIF-Article 1.0 Author-Name: Imrana Khan Author-Workplace-Name: DAV Centenary College, Faridabad Author-Name: Rajni Tuteja Author-Workplace-Name: DAV Centenary College, Faridabad Title: Healthy Food through Health Care Segment in the Emerging Market of India: A Two Decade Review of the Attitude of Organic Food Consumers Abstract: The primary goal of this research is to comprehend the factors that have caused Indian consumers' attitudes regarding organic food to change and the characteristics of consumers in shaping those attitudes. The study aims to identify different consumer segments based on consumers' characteristics to help producers and marketers develop suitable marketing strategies to promote organic foods. The study is gleaned from secondary data that was gathered from many research papers that examined various facets of consumer behaviour in relation to organic foods. The analysis revealed Health care to be most important driving motivator affecting the purchase of organic products. Organic food acceptance can be boosted by pleading with consumers' well-being and offering health-related information. In this direction, the health care segment can be viewed as a viable market by organic food producers and vendors for the promotion of organic foods. The study examines the most critical motivators driving organic food purchasing decisions to assist marketers in developing appropriate marketing strategies for its promotion. Keywords: Consumer attitude, Organic Food, Marketing Strategies, Health care Segment Journal: Acta Universitatis Bohemiae Meridionalis Pages: 91-98 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.011 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.011.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.011.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0008.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:91-98 Template-Type: ReDIF-Article 1.0 Author-Name: Kamal Kishore Author-Workplace-Name: Apeejay School of Management, Delhi, India Title: Sustainability and Bank Capital, A Study of Indian Private Banks Abstract: Banks' lending business being risk based must be supported by adequate quantum of capital to ensure sustainability, soundness and resilience of the bank. The Basel Committee on Banking Supervision announced in 1988, a set of capital norms for banks to observe in order to reinforce their financial stability and soundness when struck by potential losses from deterioration of asset quality. This was known as Basel I. For the purpose of capital adequacy, capital has been sub divided into Common Equity Tier 1, Additional Tier1 and Tier 2 capital. Capital Adequacy, on this basis, has also been classified based on component of capital. The study reveals that all the new private sector banks are deeply conscious of the sustainability of their capital from the stand point of their operations and risk profile of assets. As a good strategy, they have been gradually building on their capital funds in consonance with their business growth. A sensitivity analysis of capital sustainability shows that even 10% escalation in risk weighted assets will not impair the capital adequacy significantly as the ratio will continue to be well above the benchmark ratio of 9 %. The role of Indian bank regulator is laudable in this regard as it has been studiously inspecting capital ratios of banks both by on site and off site appraisal of banks. Classification-JEL: G28 Keywords: Capital Adequacy, New private sector banks, Risk weighted assets, Sustainability, Tier 1 capital Journal: Acta Universitatis Bohemiae Meridionalis Pages: 99-111 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.012 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.012.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.012.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0009.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:99-111 Template-Type: ReDIF-Article 1.0 Author-Name: Ameet Sao Author-Workplace-Name: RICS School of Built Environment, Amity University, Noida, UP Author-Name: Sagar Mohite Author-Workplace-Name: Atharva College of Hotel Management & Catering Technology, Mumbai, Maharashtra, India Author-Name: Stuti Jain Author-Workplace-Name: Shaheed Sukhdev College of Business Studies, University of Delhi, India Author-Name: Gautam Bapat Author-Workplace-Name: MIT World Peace University, Pune, India Title: Evaluating Relationship between CRM, Customer Satisfaction and Client Loyalty in Indian Real Estate Abstract: Real estate goods require high levels of consumer interaction and customer satisfaction to maintain client loyalty. Executives working in real estate must improve client experience by providing superior services due to fierce competition. The present study used Chai Song (2013) CRM model to investigate relationship. Customers from various sites provided a total of 222 replies to a well-constructed questionnaire to ascertain the link between the researched variables. The data were assessed using SPSS-21 and Structural Equation Modeling (SEM) to ascertain the relationship between the components. The data analysis showed that, at a 5% level of significance, employee behavior, quality of services, and relationship development all had a substantial influence on customer satisfaction and loyalty. A direct effect value of (β= .56 .46 .48, .38, .46, .38, P = 0.000) was obtained for the hypothesis. Based on the direct affect and p value, the Hypothesis H1, H2, H3, H4, H5, and H6 were accepted. The values (β= -0.37, -0.39; P=0.23, 0.21), on the other hand, were discovered to be adverse for managing relationship in terms of client loyalty and customer satisfaction. The hypotheses H7 and H8 were therefore rejected. Additionally, it was shown that client loyalty was significantly influenced by customer satisfaction, supporting hypothesis H9. The analysis also revealed that client loyalty and CRM are mediated by customer satisfaction. Keywords: Customer satisfaction, Customer relationship management, Client loyalty Journal: Acta Universitatis Bohemiae Meridionalis Pages: 113-125 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.013 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.013.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.013.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0010.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:113-125 Template-Type: ReDIF-Article 1.0 Author-Name: Meena Sharma Author-Workplace-Name: University Business School, Panjab University Chandigarh Author-Name: Sunita Author-Workplace-Name: Research Scholar (SRF), University Institute of Applied Management Sciences, Panjab University Title: Examining Asymmetric Volatility Dynamism of Returns in the Infrastructure Sector in India during Covid 19: - A application of GARCH Models Abstract: Due to global shut down of economic activities and transportation, the infrastructure sector has to see a halt in operations due to disruptions in supply chain, impacting international investors as they became cautious of their investment position. The study is aimed at modelling the volatility of the returns in the infrastructure sector in India using S&P BSE Infrastructure Index during Covid-19 by applying univariate stipulations of the GARCH family of models such as GARCH (1,1), EGARCH (1,1), MGARCH (1,1). The study found the presence of asymmetric effects indicating that the arrival of Covid 19 news created more turmoil in the market. Also, significant relationship has been observed between the magnitude of variance and returns, meaning thereby the global investors, while making portfolio decisions, should emphasize that high risk implies high returns holds true for Infrastructure sector in India. The study suggests that the investors, while estimating value at risk, should consider that the infrastructure returns depict higher persistence level and the past volatility of the returns in the infrastructure sector has a significant impact on current volatility in case of BRICS economies. Classification-JEL: D81,G10,G11,G17,O18 Keywords: Volatility dynamism, Covid -19, Risk, Infrastructure sector, Return, Management Journal: Acta Universitatis Bohemiae Meridionalis Pages: 126-137 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.014 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.014.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.014.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0011.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:126-137 Template-Type: ReDIF-Article 1.0 Author-Name: Mohit Rishi Author-Workplace-Name: University of Petroleum and Energy Studies, Dehradun, India Author-Name: Prasoom Dwivedi Author-Workplace-Name: University of Petroleum and Energy Studies, Dehradun, India Author-Name: Avishek Ghosal Author-Workplace-Name: University of Petroleum and Energy Studies, Dehradun, India Title: Application of RBV Theory in Business Management - A Bibliometric Analysis Abstract: A firm's primary objective is how to gain competitive advantage over other firms in their segment. Resource based view has been a theory which is being used by many firms to gain competitive advantage. Through this paper we tried to make a holistic attempt to comprehend application of Resource based view theory in area of business management and accounting. 1741 articles were abstracted from Scopus database. The paper is, divided into two half. Bibliometric analysis is, performed in the first half to show the most productive states/regions and co-citation by different authors. Content analysis is, conducted to pinpoint the articles that have exclusively used RBV theory along with other applicable theories in the field of business management. Keywords: Resource Based View theory, Bibliometric analysis, Content analysis, Competitive Advantage, Strategic Management Journal: Acta Universitatis Bohemiae Meridionalis Pages: 138-161 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.015 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.015.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.015.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0012.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:138-161 Template-Type: ReDIF-Article 1.0 Author-Name: Richa Sharma Author-Workplace-Name: Research Scholar, University Business School, Panjab University, Chandigarh, India Title: Corporate Social Responsibility and Customer Satisfaction: Role of Artificial Intelligence Abstract: Every corporation for maintaining long- term customer relationships in terms of customer retention and loyalty, certainly considers customer satisfaction as one of its major objective as it not results into retaining the customers who generate the revenues but also supports the business firms to relieve their social obligations towards the customer segment of the society. To remain economically and socially viable, every firm is looking forward to incorporate the customer satisfaction in its Corporate Social Responsibility (CSR) agenda so as to achieve the objective of enhanced customer satisfaction. The rapid advancement in Artificial Intelligence (AI) has opened the new ways to perform CSR in times of competitive environment to bring increased customer satisfaction for several firms. Many companies are using AI strategically to enhance CSR efficiency to widen the scope for improved customer satisfaction. But the question arises here how companies can make use of AI techniques for increasing the customer satisfaction through CSR in this competitive environment? The objective of the present research paper is to address this question by proposing that applicability of AI techniques such as machine learning, neural networks, predictive analysis ,visual searching ,chatbots ,sentiment analysis etc., will help the corporations to deliver the abundant benefits to customers and target increased customer satisfaction. This research throws light on that how AI driven CSR will result into augmented customer satisfaction in this competitive environment. This study is carried out by with the help of secondary sources like conceptual and empirical papers, books and websites to explore the concept. Keywords: Corporate Social Responsibility, Customer Satisfaction, Artificial Intelligence Journal: Acta Universitatis Bohemiae Meridionalis Pages: 162-174 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.016 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.016.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.016.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0013.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:162-174 Template-Type: ReDIF-Article 1.0 Author-Name: Meena Sharma Author-Workplace-Name: University Business School, Panjab University Chandigarh Author-Name: Sunita Author-Workplace-Name: Research Scholar (SRF), University Institute of Applied Management Sciences, Panjab University Chandigarh Title: Understanding the Impact of COVID-19 on the Volatility Dynamism of Brics Stock Market Abstract: The current study is aimed at examining the impact of COVID-19 on the volatility of stock market returns in the BRICS economies known as trading partners. Due to the pandemic situation all over the world, it had influence on the working of the stock markets as the investors were vigilant of their investment position. Since the World Bank declared the first confirmed case of covid-19 on 31st December 2019, hence the daily data of the stock indices of the each of the BRICS economies has been fetch ranging from 1st January 2020 to 31st march2021. The impact of Covid-19 has been studied by taking the number of daily Covid-19 cases in the respective economies. The study employed GARCH family of models such as GARCH(1,1), EGARCH(1,1) and MGARCH(1,1) in order to understand the nature and dynamics of volatility of the stock markets of BRICS economies so that investors can make decisions regarding portfolio management while investing in such economies acting as global trading partners. The study found that except China and South Africa, the rising number of cases has significant impact on BRICS economies volatility. The level of persistence is found to be high, revealing that it takes time to volatility to wipe out from the market, indicating that the BRICS stock market remained volatile for a longer period of time due to the arrival of Covid news. Keywords: Volatility, Covid -19, Risk and return, BRICS economies Journal: Acta Universitatis Bohemiae Meridionalis Pages: 175-186 Volume: 25 Issue: 2 Year: 2022 DOI: 10.32725/acta.2022.017 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.017.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2022.017.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202202-0014.txt Handle: RePEc:boh:actaub:v:25:y:2022:i:2:p:175-186