Template-Type: ReDIF-Article 1.0 Author-Name: Namrata Ladha Author-Workplace-Name: Devi Ahilya Vishwavidyalaya, Indore, Madhya Pradesh, India Author-Name: Prateek Maheshwari Author-Workplace-Name: Devi Ahilya Vishwavidyalaya, Indore, Madhya Pradesh, India Author-Name: Vivek Sharma Author-Workplace-Name: Devi Ahilya Vishwavidyalaya, Indore, Madhya Pradesh, India Author-Name: Nisha Bano Siddiqui Author-Workplace-Name: Devi Ahilya Vishwavidyalaya, Indore, Madhya Pradesh, India Title: Two Decades of Content Marketing: A Systematic Review and Future Research Directions Abstract: Even though it is easy to remember a time before content marketing, yet it has become difficult to imagine a digital world without it. However, the academic understanding of digital content marketing is extremely fragmented and diversified; exposing concerns to domain progression and managerial practice. The academic literature begins with the conceptualization of content marketing to content creation and distribution and blooms by establishing its nomological network. The domain has advanced exponentially but has not been systematically reviewed in recent times. Therefore, this study performs a systematic review of the domain covering 92 articles over past two decades by employing PRISMA and SPAR-4-SLR protocols. Content marketing is an emerging marketing tool with multi-dimensional literature; hence, the review brings a well-reasoned TCCM framework for identifying research gaps and advancing further research. Further to its academic contribution, the review provides practical implications for content marketing practitioners. Classification-JEL: M00,M21,M3,M59 Keywords: Brand Content, Content Marketing, PRISMA, SLR, TCCM Journal: Acta Universitatis Bohemiae Meridionalis Pages: 1-30 Volume: 27 Issue: 2 Year: 2024 DOI: 10.32725/acta.2024.006 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.006.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.006.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202402-0001.txt Handle: RePEc:boh:actaub:v:27:y:2024:i:2:p:1-30 Template-Type: ReDIF-Article 1.0 Author-Name: Ashish Saini Author-Workplace-Name: Department of Management Studies, Indian Institute of Technology, Roorkee, Uttarakhand, India Author-Name: Santosh Rangnekar Author-Workplace-Name: Department of Management Studies, Indian Institute of Technology, Roorkee, Uttarakhand, India Title: Impact of Job Demands and Resources on Idea Generation: A COR Theory Perspective Abstract: Grounded in the Conservation of Resources (COR) theory, this investigation delves into the interrelationship among job demands, job resources, and employee creativity. In particular, the paper examines the effect of challenging job demands on idea generation while considering the mediating role of structural job resources. Using a cross-sectional approach, we obtained data from 190 participants in India's manufacturing and service sectors through self-administered questionnaires distributed via email and WhatsApp. Through structural equation modelling and Hayes' PROCESS macro, the study confirmed a positive relationship between challenging job demands and structural job resources, challenging job demands and idea generation, and structural job resources and idea generation. It is worth noting that structural job resources were found to partially mediate the positive connection between challenging job demands and idea generation. Current investigation contributes to the advancement of the COR theory, offering valuable insights into the intricate factors that influence idea generation. Beyond the theoretical contributions, this research has practical implications for performance management systems and highlights opportunities for further exploration in understanding the complex dynamics of job demands, resources, and creativity. Keywords: challenging job demands, creativity, idea generation, innovation, job crafting, structural job resources Journal: Acta Universitatis Bohemiae Meridionalis Pages: 31-49 Volume: 27 Issue: 2 Year: 2024 DOI: 10.32725/acta.2024.007 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.007.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.007.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202402-0002.txt Handle: RePEc:boh:actaub:v:27:y:2024:i:2:p:31-49 Template-Type: ReDIF-Article 1.0 Author-Name: Shivani Prasad Author-Workplace-Name: ABVSME, Jawaharlal Nehru University Author-Name: Arvind Arahant Author-Workplace-Name: ABVSME, Jawaharlal Nehru University Author-Name: Akash Kaushik Author-Workplace-Name: ABVSME, Jawaharlal Nehru University Title: Exploring the Impact of Remote Work on Productivity: A Systematic Review Abstract: Background: Digitization has enhanced humans' connectivity with technology, shifting office labour to the home. Unexpected changes in the workplace have affected female productivity. Aims: To understand systematically the impact of remote work on the work productivity of employees in different working professions. Method: This paper uses a PRISMA-model literature review from Scopus and Web of Science database from 2018 to 2023. 12 duplicate papers were deleted, 46 were selected for systematic review based on work-from-home productivity and gender-related characteristics. Result: Vocational psychologists have seen improvements in work efficiency and lower distraction while working at home Later studies indicated mixed productivity effects. Flexibility, shorter commutes, and autonomy improve production, while professionals with children at home produce less. Discussion: This paper didn't review keyword-rich papers. The paper's findings highlight remote workers' productivity. Isolation and burnout lowered productivity. Students'cyber bullied professors. During COVID, remote workers' digital illiteracy was a problem. The paper reviews work-from-home productivity impacts and determinants. Work-from-home psychological implications aren't discussed. Classification-JEL: I12,J16,J22,M54,O33 Keywords: work from home, telecommuting, systematic review, PRISMA Journal: Acta Universitatis Bohemiae Meridionalis Pages: 50-63 Volume: 27 Issue: 2 Year: 2024 DOI: 10.32725/acta.2024.008 File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.008.html File-Format: text/html File-URL: http://acta.ef.jcu.cz/doi/10.32725/acta.2024.008.pdf File-Format: Application/pdf X-File-Ref: http://acta.ef.jcu.cz/RePEc/boh/references/aub-202402-0003.txt Handle: RePEc:boh:actaub:v:27:y:2024:i:2:p:50-63