http://repec.ef.jcu.cz/index.php/ewp <p><strong>Economics Working Papers</strong> (ISSN online 1804-9516, print 1804-5618)</p> <p>The EWP is a scientific peer-reviewed journal published in English in both paper and electronic version (on-line) with a unique ISSN number for both versions. Each issue deals with a different topic. One volume per year containing at least one issue is published.</p> <p>The EWP publishes original papers on current theory and methodology of economics and economic studies based on relevant empirical research. The aim of the EWP is to provide a platform for publishing and public discussing of longer studies (30 – 50 pages) usually not accepted by proceedings of scientific conferences and scientific journals.</p> <p><strong>The publisher of the journal:</strong> Faculty of Economics of the University of South Bohemia in České Budějovice.</p> <p>Identification number of the publisher (ID): 60076658</p> <p>Publishing the EWP is based on the Strategy of the Faculty of Economics realized as a tool of a long-term support to the research.</p> <p><strong>Indexed</strong>:</p> <ul> <li class="show">Database <a href="http://ideas.repec.org/s/boh/wpaper.html" target="_blank" rel="noopener">RePEc</a> (Research Papers in Economics), a central index of economics research, including working papers, articles and software code.</li> </ul> <p>&nbsp;</p> University of South Bohemia in České Budějovice, Faculty of Economics en-US Economics Working Papers 1804-5618 http://repec.ef.jcu.cz/index.php/ewp/article/view/528 <p>This research addresses the critical need to understand the role of Destination Management Organizations (DMOs) in facing overtourism through an investigation into the practices employed by diverse DMOs. The aim of this paper is to identify the marketing strategies and tools used by DMOs in response to tourist destination congestion in the context of the available literature and the current state of knowledge and to suggest needs and directions for further research based on case studies focused on selected tourist destinations. Exploring the roles of DMOs in Vannes, Colmar, Melaka, and Český Krumlov has revealed a diverse spectrum of responsibilities undertaken by these entities. Insights drawn from semi-controlled interviews with marketing representatives shed light on the nuanced challenges of overtourism and the array of tools available to DMOs for mitigation. The discourse transcends geographical boundaries, recognizing overtourism as a complex interplay of economic, socio-cultural, and environmental factors across varied destinations. In response to the evolving tourism landscape, the study emphasises the urgency for DMOs to adopt forward-thinking approaches, innovate strategies, harness technology, foster collaborations, and continually evaluate the effectiveness of deployed tools. While acknowledging the contextual nature of identified tools and strategies, and not yet providing a universal solution, the insights gleaned from diverse experiences may serve as a starting point for further research endeavours and a catalyst for adaptive measures to improve destination resilience in mitigating overtourism's impacts globally</p> Vysušilová P. Copyright (c) 2024 Economics Working Papers 2024-05-14 2024-05-14 8 4 6 72