Acta Universitatis Bohemiae Meridionalis, 2012 (vol. 15), issue 1
Připravují se malé organizace na krizi?
Do Small Enterprises Prepare for Crisis?
Marie Mikušová, Václav Friedrich
Acta Univ. Bohem. Merid. 2012, 15(1):3-16 | DOI: 10.32725/acta.2012.001823 
This paper presents some results of research carried out in 2011. The research was focused on the relationship of small organizations to crises prevention. The aim was to determine the extent to which small organizations prepare for crisis. The result of presented part of research is identification of two crisis prevention strategies. The first strategy is focused on creating and updating a crisis plan and crisis team. The second one is based on appropriate behaviour to employees and surroundings so that the organizations build up their loyalty. Preparation for the crisis is most complicated by financing gap, which could be expected in small organizations...
Finanční ukazatele jako faktory predikce finanční tísně pro SME v ČR
Financial Ratios as Financial Distress Predictors for SME in Czech Republic
Jan Adamec
Acta Univ. Bohem. Merid. 2012, 15(1):17-30 | DOI: 10.32725/acta.2012.002756
Constructing models for predicting financial distress of small and medium enterprises requires its own treatment, because these firms differ from large campanies. The aim of this paper is to quantify the predictive power of selected ratios and to develop a statistical model for financial distress. We tested 16 financial ratios and the study relies on observations from 1563 firms. The model obtained by a methodology of conditional logit analysis includes quick liquidity ratio, average receivables collection period, leverage, solvency and interest coverage or debt coverage from current cash flow. The result confirmed that financial distress is closely...
Měření tržní orientace ve vzorku malých a středních inovačních podniků 1
Measuring of Market Orientation on Sample of Small and Medium Innovative Enterprises
Jiří Nožička, Stanislava Grosová
Acta Univ. Bohem. Merid. 2012, 15(1):31-42 | DOI: 10.32725/acta.2012.003997
Small and medium enterprises are key part of all market-driven economies. Their size allows them to respond flexibly to market changes and create a more various supply of products for customers. An important role of the SMEs is on the innovation market, which is an integral part of our economy. Innovative products have a higher ability to succeed in the global market competition because they are difficult to imitate. The development of these products depends on the ability of organizations to keep in touch with the market and follow the latest developments. This ability is significantly improved by implementing marketing philosophy through market orientation...
The Ethics of the Promise in the Service Marketing Triangle and its Effect on Value and Customer Intentions for Education Services
Taufani C. Kurniatun, Pantri Heriyati
Acta Univ. Bohem. Merid. 2012, 15(1):43-53 | DOI: 10.32725/acta.2012.0041837
This research attempts to reveal the role of ethics in the concept of the promise (making, enabling and keeping promises), and its impact on the value and intentions of educational service customers. Using qualitative and field survey research approaches for selected MBA programs in five cities in Indonesia, the results of the study show that the ethical aspect has a significant role in making, developing, and keeping promises, as it influences the attainment of the customer values for education service institutions. Such value would act as the antecedent for the behavioral intentions of education service customers and be indicated by positive word...
Connections between Customer Relationship Management and Market Orientation
Daniela Frejková, Vladimír Chalupský
Acta Univ. Bohem. Merid. 2012, 15(1):55-64 | DOI: 10.32725/acta.2012.005613
The main goal of this paper is to analyse the relationship between two key managerial conceptions: customer relationship management (CRM) and market orientation (MO). It was decided to conduct a more thorough research on the basis of previous research in these fields, as MO and CRM should be strong concepts that help companies achieve success.This research was conducted on a sample of 43 completed questionnaires provided by firms from the field of aeronautics in the Czech Republic and partly in the Slovak Republic. The aerospace industry is a high-tech industry providing high added value. There is a high concentration of research and production...
Ensuring of Knowledge Continuity in Organizations in the Czech Republic
Hana Urbancová, Martina Königová
Acta Univ. Bohem. Merid. 2012, 15(1):65-75 | DOI: 10.32725/acta.2012.006667
In the current knowledge economy employees are considered to be the key competitive advantage because their knowledgee represents the most valuable asset of the organization. When employees leave an organization, they take their knowledge with them. The loss of knowledge represents a potential threat for organizations, in particular if employee with critical knowledge leaves to join a competitor. The article concentrates on the ensuring of knowledge continuity as a possibility of eliminating the threat of loss of knowledge, in case of personnel changes. The objective of the article is to examine the level of ensuring of knowledge continuity in organizations...
Aplikace metody vícerozměrného hodnocení klastrů
Application of Multidimensional Evaluation Method of Clusters
Veronika Jašíková, Petra Marešová
Acta Univ. Bohem. Merid. 2012, 15(1):77-90 | DOI: 10.32725/acta.2012.007575
The paper focuses on the issue of evaluating the performance of clusters. Given the fact that this phenomenon is in the Czech Republic is still somewhat new, it is necessary to pay attention. The aim of this paper is to present the results of a case study on the use of selected method for evaluating the performance of clusters. This study was prepared for the Czech Stone Cluster using the method of multidimensional evaluation of clusters and cluster initiatives. Viewed area is extended to evaluate the level of social capital in the cluster, which is seen as a fundamental factor affecting the efficiency and long-term functioning of the cluster, and...
Vztah nezaměstnanosti a mezd na regionální úrovni v České republice v období 2003-2010 1
Relationship between Unemployment and Wages at the Regional Level in the Czech Republic in the Period 2003-2010
Michal Šulc, Jana Borůvková, Roman Fiala
Acta Univ. Bohem. Merid. 2012, 15(1):91-101 | DOI: 10.32725/acta.2012.008627
The subject of the article is the relationship between unemployment and wages at the regional level in the Czech Republic in the period 2003-2010. The aim of the authors was to verify the construction possibility and validity of regional wage and Phillips curves both in the regions and at the national level. The analysis was done by means of linear regression models on the quarter data basis. The results for the period 2003-2008 show the wage curve validity both at the regional and national level. It is impossible to construct the wage curve in the period 2009-2010, for despite the big unemployment rise the wages remained steady during this time. This...
Regionální disparity a jejich vývoj v České republice v letech 1996-2010
Regional Disparities and their Development in Czech Republic over 1996-2010 Years
Libuše Svatošová, Zuzana Novotná
Acta Univ. Bohem. Merid. 2012, 15(1):103-110 | DOI: 10.32725/acta.2012.009617
One of the substantial tasks both of the European Union and Czech Republic in the domain of regional policiies is securing of an even development of regions. An impact of activities of an entire komplex of processes is expected here, contributing to positive changes in the economic, social and environmental situation of the regions aiming at reaching social and economic cohesion. A long term proces is undestood here, bringing about a gradual reduction of the differences between the regions. The paper deals with a description and assessment of changes in the relavant measures of regional development during the period 1996-2010, aiming at finding wheter...