Acta Universitatis Bohemiae Meridionalis, 2025 (vol. 28), issue 2
Promoting Sustainable Sporting Events for Sustainable Destinations: A Demand-Side Perspective
Miha Lesjak, Eva Podovšovnik
Acta Univ. Bohem. Merid. 2025, 28(2):1-20 | DOI: 10.32725/acta.2025.00697 
The present study investigates tourists' willingness to engage in two different pro-environmental actions aimed at reducing waste footprint at one of the largest international ski sport events. One action provides the tourists with the opportunity to actively participate in cleaning up the event area, the other one provides opportunity to offset negative impact by donating to the organizer's environmental fund. Results show that almost 70% of spectators are willing to actively participate in cleaning up the event area, but less than a third (28%) is willing to donate to the environmental fund. Using CHAID analysis a number of socio-demographic...
Framing ECoC České Budejovice 2028 coverage in media and professional public
Ludmila Novacká, Matěj Pejsar
Acta Univ. Bohem. Merid. 2025, 28(2):21-45 | DOI: 10.32725/acta.2025.00774
The main aim of this study was to analyse the media coverage of the European Capital of Culture (ECoC) 2028 and to explore how professional and academic audiences perceive its anticipated impacts. Authors of article focused on extent and nature of media coverage of the ECoC 2028 project within the Czech media, and to explore public perceptions of the project. A mixed-methods approach was adopted, integrating both quantitative and qualitative methods. The study further presents an opinion of two focus groups evaluating the anticipated impacts of the European Capital of Culture (ECoC) programme. The first group comprised university students specialising...
Measuring sustainability KPIs in Croatian tourism destinations
Dubravka Vlašić
Acta Univ. Bohem. Merid. 2025, 28(2):46-62 | DOI: 10.32725/acta.2025.00878
Tourism destinations are various areas in which tourism activities take place. Due to the importance and influence they have on the environment it is crucial that their impact should be measured, reported and monitored through sustainability indicators. The system of sustainability indicators that they present for the destination should be uniform, comparable and publicly available. Regarding the fact that there are constant pressures concerning sustainability information from various external users, interested parties and legal requirements, it is important to set proper steps in measurement process at the tourism destination level and to define...
The Role of Big Data in Promoting Sustainable Tourism Practices in Albania: Proposal for a National Intelligent Tourism Platform
Alma Zhilla
Acta Univ. Bohem. Merid. 2025, 28(2):63-82 | DOI: 10.32725/acta.2025.00993
In the context of digital transformation, Big Data has become a vital instrument in promoting sustainable tourism. This study aims to explore the potential of Big Data analytics to support sustainable tourism development in Albania, with a specific focus on designing a National Intelligent Tourism Platform (NITP). The main objective is to assess how real-time data, when properly collected and utilized, can enhance decision-making, optimize resource allocation, and minimize the environmental and social impacts of tourism activities.The research adopts a mixed-methods approach, combining primary data collected through structured questionnaires with...